Vietnam store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


MEDiCARE is a leading Health and Beauty chain in Vietnam since 2001 with over 90 stores. This store in Tan Phu is a great example of how the retailer creates a great shopping experience through its range, layout and communication.
We visited Saigon Co.op’s latest compact hypermarket to see how the retailer is evolving its Xtra format to meet shopper needs through optimising range, improving fresh and enhancing the experience.
This store highlights the work Auchan has been doing to introduce new designs and ranges into its stores in Vietnam, blending modern retail with elements of traditional trade.
NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.
We visited Big C's latest store in Vietnam to see how Central Group is boosting the hypermarkets chains value proposition on basic food products, while generating excitement in its non-food categories.
Saigon Co.op's latest hypermarket concept, featuring more ready-to-eat options, a wider range of fresh produce and a dining area in a more compact store.
We check out how Central Group Vietnam is evolving the Big C offer since its acquisition of the business in 2016, through fixing the basics and improving the in-store experience.
Take a look at how Vietnam's largest retailer draw shoppers with a lively atmosphere and attractive promotions.
Take a look inside the hotly anticipated first 7-Eleven store in Vietnam!
Aeon is expanding significantly in Vietnam and it plans to have 100 supermarkets across the country. Our latest store visit report showcases the first supermarket it operates in the country.