Vietnam news & analysis

30 October 2018
We look at how Auchan is expanding its channel presence in Vietnam. Auchan expands partnership with Alibaba Auchan and Alibaba have extended their partnership to Vietnam and announced plans to develop the “phygital food business” in the country. The retailer stated,  "The partnership between these two companies aims to offer Vietnamese consumers a customer experience that combines the best ...
30 October 2018
We look at how Auchan is expanding its channel presence in Luxembourg, Romania and Vietnam. Vietnam expands partnership with Alibaba Auchan and Alibaba have extended their partnership to Vietnam and announced plans to develop the “phygital food business” in the country. The retailer stated, "The partnership between these two companies aims to offer Vietnamese consumers a customer experienc...
28 September 2018
AEON has sold its 30% stake in small grocery chain Fivimart to Vinmart in Vietnam. Divestment in Fivimart... After four years of being a part owner and mounting losses, AEON has sold its share in Fivimart (23 stores). It has been reported that the decision to exit was due to poor performance and strategic differences between stakeholders. Converted to Vinmart stores All Fivimart store...
22 September 2018
Auchan announces 100% acquisition of Giant supermarket at Crescent Mall in February 2018 in its half-yearly annual report. Giant hypermarket in a high-end mall Auchan has acquired Giant which was previously owned by Dairy Farm International (DFI). The store is located in an affluent residential area in district 7. The store is 3,500 sq m and has been opened since 2011. It was the only Giant...
24 August 2018
With an investment of US$500M, Central Group Vietnam aims to triple its Vietnamese business in the next five years. New formats to draw shoppers The retailer has tested the market with Hello Beauty cosmetics shop, Home Mart general merchandise shop, and LookKool gift shop which has expanded to 26 locations. These new shops will open within its Big C malls to draw traffic to its hypermarket ...
20 July 2018
Vietnam's leading retailer, Saigon Co.op, announces plans to add more stores and develop a new premium format. Strong performance to continue The retailer has achieved revenues of VND30tn (US$1.31bn) last year, including 30% growth in exports through its joint-venture with NTUC FairPrice in Singapore. It expects to grow strongly again with 10% increase in sales this year. It is planning to ...
11 July 2018
Our senior retail analyst Tan Soo-Eng recently visited Lotte Mart's Go Vap outlet in Ho Chi Minh City. Be Goods by Busan Lotte Mart Vietnam is promoting products from South Korean small and medium sized enterprises (SMEs), adding areas in-store called Be Goods by Busan. The range includes 70 products from 13 companies based in Busan, including fruit and vegetable drinks, confectionery and s...
28 May 2018
Cheers has opened its third store on Dinh Tien Hoang Street in downtown Ho Chi Minh City, Vietnam. Cheers in Vietnam Operated by a joint venture between Vietnamese retailer Saigon Co.op and Singapore’s NTUC FairPrice, Cheers stores are open 24 hours, sspecialise in imported food and grocery. The stores also provide utilities payment services and offer dine-in areas with free wifi. The fi...
24 January 2018
After three years in operation, VinMart supermarkets and VinMart+ convenience stores form the largest retail chain in Vietnam. Building on this success, the retailer is looking to continue its development over the next two years. New phase of development In December 2017 alone, the retailer added 100 new outlets in 11 provinces. On average, three convenience stores were opened per day. At a...
19 December 2017
Amazon is proceeding with an ambitious business plan to launch in Vietnam, according to Nguyen Thanh Hung, chairman of the Vietnam Ecommerce Association (VECOM). Two-step approach During a meeting between Amazon's representatives and VECOM, Amazon revealed their strategy to approach customers in the country. " Amazon's strategy consists of two steps. They want to export goods to Vietnam ...