FamilyMart boosts overseas private label offer

Date : 13 November 2014

Convenience retailer FamilyMart plans to quadruple the number of private label products in its overseas stores, the Nikkei Asian Review reports.

Expanded range, Japanese quality a key point of difference

FamilyMart's private label product range in Japan comprises of close to 600 lines, compared to the 160 lines on sale in stores in Thailand, Taiwan, the Philippines and Vietnam, which are a combination of locally manufactured and imported products.

In 2015 the retailer plans to extend its private label range in these markets to 600 lines, as it seeks to benefit from higher profit margins, and differentiate its offer in increasingly competitive trading conditions in the convenience channel. 

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