For the first time, ASEAN Day will include the launch of the inaugural ASEAN Online Sale Day on 8 August.
An initiative for retailers to showcase their products
The new initiative is supported by many retailers across the Southeast Asian markets. It is a way to encourage retailers to embrace digitalisation to reach more consumers and access new markets.
Timely promotion of cross-border trade
Regional online retailers that are involved include Lazada, Amazon, Qoo10 and Shopee. The regional community is staying united to tackle the economic challenges amidst the COVID-19 pandemic. The countries are commited to keeping the markets opened and supply chain connected to provide opportunities for cross-border trade.