Vietnam news & analysis

24 May 2021
South Korea’s largest supermarket chain operator Emart (owned by Shinsegae) revealed in its shareholder meeting documents in May that it will exit Vietnam. Set to exit after six years of operation The company announced that it will sell 100% of its interest in Emart Vietnam Co. Ltd., which was opened in 2015. Emart entered Vietnam with one supermarket in Ho Chi Minh city, which had an in...
19 May 2021
Alibaba has acquired a 5.5% stake in Masan Group’s The Crown X, which operates WinMart and WinMart+ (formerly known as VinMart). Crown X to partner with Alibaba Lazada With the partnership, the retailer will be able to build its digital capabilities and accelerate the offline to online market in Vietnam. It will also enable the company to establish Vietnam’s first tech-enabled ecosystem and...
14 May 2021
Dairy Farm International has reported that its sales in the first quarter of 2021 continue to be significantly affected by the pandemic.  Shopper behaviour has now normalised, affecting comparison with sales performance in 2020 Since spending patterns of consumers have now normalised compared with the high sales base in the first quarter of 2020, like-for-like sales of Dairy Farm’s grocery ...
19 April 2021
A.S. Watson’s Group COO and CEO of A.S. Watson (Asia and Europe), Malina Ngai, has spoken at the industry event Beauty Tech Live this week.  She has explained how O+O (Offline plus Online) has become the new retail standard in health and beauty. O+O customers spend three times more than exclusive instore shoppers Malina Ngai describes O+O as “how customers shop today. The customer journey ...
08 April 2021
Masan Group renames VinMart, one year after acquiring the multi-format chain of grocery stores from Vingroup. Restructuring will take place before rebranding Vietnam's conglomerate Vingroup sold its retail subsidiary VinCommerce, which operates VinMart, VinMart+ and agriculture arm VinEco to Masan Group in a merger deal in December 2019. The CrownX, the retail subsidiary of Masan Group, is ...
08 April 2021
Asia-based ecommerce platform Shopee intends to premiumise its beauty offerings, by increasing its focus on K-beauty brands.  Sales of Korean beauty continues to grow in Southeast Asia and Taiwan Korean beauty products remain as one of the top-selling products of Shopee.  The retailer has seen more shoppers searching and buying K-beauty brands on its platform, due to the popularity of K-pop c...
22 March 2021
Central Retail Vietnam, which operates Big C, has launched Tops Market in Ho Chi Minh City.   Big C renamed in Vietnam Three Big C supermarkets in Ho Chi Minh City (Big C An Phu, Big C Thao Dien and Big C Au Co) were officially rebranded to Tops Market in March. Four other Big C supermarkets in Hanoi will be renamed in the third quarter of this year. In addition, five Big C hypermarkets loc...
16 March 2021
A.S. Watson Group, the world’s biggest international health and beauty retailer, has recently announced its refreshed social purpose and 2030 vision for sustainability. Commitment to ‘put a smile on our customers’ faces’ Since the A.S. Watson Group is operating on a massive scale globally, it is determined to take stronger responsibility towards the customers they serve, as well as the envi...
15 March 2021
Dairy Farm International has reported an 8% drop in its subsidiaries’ revenue to US$10.3bn in FY20 (ending December 2020).  But total sales including from its associates and joint ventures has increased by 2% at US$28.2bn, primarily due to a higher sales contribution from Yonghui. Growth in grocery retail and IKEA offset by health & beauty and convenience The group’s sales performance in 20...
16 February 2021
A.S. Watson has reported some trends that will shape the future of health and beauty, and other retail channels in 2021. Offline + online strategy as the new retail standard The pandemic has changed the shopping habits of customers, evolving their expectations and desires.  Like other retailers, A.S. Watson Group has witnessed a surge in online shopping in 2020, but it was able to adapt qui...