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Emart has opened its second hypermarket in Vietnam, seven years after its first store in 2015.

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Aeon plans to accelerate the opening of malls and supermarkets in Vietnam. Building central kitchens in its malls Aeon plans to build central kitchens that can prepare fresh bread and ready-made dishes in its malls. These will then by delivered to its smaller supermarkets. Aeon Mall in Ha Dong, Hanoi is one of the malls that has a central kitchen. It ships 60 different kinds of bread and...
Vietnamese retailer Masan has launched WINLife ecosystem, a relatively new retail format in Vietnam. Its 27 new WIN stores offer a one-stop shopping destination for the purchase of various daily essentials, including grocery products and services. Source: Masan Group One-stop store format for convenience Masan positions WINLife as a “ one-stop shop ecosystem that provides consumer...
Vietnam's Bach Hoa Xanh, part of Mobile World Investment Corp, is exploring sale of up to 20% of its chain of convenience stores. Deal likely to be completed in 2023 The business is expected to be valued at more than US$1.5bn and will likely attract interest from local and international retailers. The proceeds will be used to expand the retailer's distribution network, upgrade technology an...


Against the backdrop of inflation and rising living costs, we have reforecast our growth expectations for the global market and key countries to 2027. This report highlights how inflation is impacting regions and countries differently.
P&G is launching a virtual shopping experience on Southeast Asia ecommerce marketplace Shopee called Show Me My Home. It is an enhanced version of its first campaign in 2020 that had proven to increase sales by 20-times as its peak.
An overview of Dairy Farm's latest sales performance and business developments. The report is divided into several key areas such as sales performance by market, key business priorities, the latest store developments, business initiatives and promotion campaigns.

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Vietnam country presentation

A guide to Vietnam's grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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