Rapid delivery startup Jiffy launches in the UK

Date : 19 March 2021

Rachel Sibson

Retail Analyst

Jiffy, an ultra-rapid online supermarket, launches in the UK offering groceries and household essentials in 15-minutes.

15-minute delivery

Jiffy offers fresh groceries and household essentials in 15-minutes. It operates from a number of local fulfilment centres, or dark stores. To aid its launch, Jiffy has raised undisclosed amounts in an initial seed-funding round led by venture capital fund LVL1 Group. The first investment round was attended by AddVenture, TA Ventures, Vladimir Kholiaznikov, and angel investors Oskar Hartmann, Alexander Nevinskiy and Dominique Locher.

Jiffy aims to make is faster and more convenient for shoppers to purchase high-quality products. The offer includes a range of 2,000 products per dark store across categories including fruit and veg, meats, meals, and household essentials. The range will include popular brands as well as locally-sourced products.

The service is initially available in Westminster, Waterloo, Lambeth, Battersea, Clapham Town, Shoreditch, Bethnal Green, Hackney, Whitechapel, and Stepney Green. Jiffy plans to launch a further 20 local fulfilment centres across the UK later this year.


Source: Jiffy

Jiffy founder and director Arthur Shamalov, said:

“Safety and social distancing concerns have accelerated changes in customer needs and behaviour, creating a rising demand for rapid and contactless grocery delivery. Neither traditional supermarkets nor existing e-commerce businesses have been able to satisfy this demand fully.

“Traditional supermarkets were not designed with quick fulfilment in mind, as they were built to make customers wander the aisles and spend more on impulse purchases. E-commerce businesses require ordering products way in advance. Therefore, neither is able to offer a solution for when you run out of something between your weekly shops.”

Rise of quick commerce

Quick commerce is an evolution of ecommerce that has been developing across the globe. As the name suggests, it is all about being fast and bringing small quantities of goods to customers almost instantly. Dark stores located in neighbourhoods close to where customers live facilitate this speedy delivery.

Looking for more insight on rapid delivery?

Read about the development of quick commerce in the UK here.

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