The retailer is offering discount to shoppers bringing their own containers when purchasing from Market Place counters.
Discount to reduce use of single-use plastic
Shoppers bringing their own reusable containers to M&S's Market Place counters will receive 25p discount off each meal. 23 stores include Market Place counters, with over 70,000 people picking up their lunch from them each week.
An increasing number of retailers are encouraging similar behaviour at their counters. For example Morrisons shares the message with shoppers through signage at its counters, and displays reusable containers for sale nearby. Bring your own containers is also one element of the "Waitrose Unpacked" trial store. However, M&S claims to be the first major retailer offering discount in return for making this choice.
M&S is already one of a number of operators offering incentive for customers bringing their own reusable cups when they purchase hot drinks.
Growth of food-to-go drives need for new sustainable solutions
Paul Willgoss, Director of Food Technology at M&S, said: “Our priority is to reduce single-use packaging and ensure any we do use can be reused or recycled, as we work towards our 2022 target for all our packaging to be widely recyclable. Food-to-go is a growing market; so finding solutions in this space is an important part of our wider plan"
IGD's latest food-to-go forecasts reveal that the food-to-go sector will grow by 26.4% by 2024, double the growth rate of the wider food and grocery market.
Want to know more?
Hear from M&S's Food to go format lead Victoria Wilson at the Food-to-Go stream at IGD Live on 6th & 7th November.
IGD Live 2019
6-7 November, London
IGD Live brings together the best speakers and insight from across the consumer goods industry. Experts in category management, digital commerce, convenience retailing, wholesaling and food-to-go will combine in one location for one major, tailorable experience.
Find out more »