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Tesco has confirmed that it has trialled a new system of exclusive product discounts for Clubcard holders.

Lower prices for Clubcard holders

The grocer ran a week long trial in which Clubcard holders received discounts on selected products when they were scanned at the checkout. The trial is believed to have been run at 50 stores across a range of 20 products.

Driving Clubcard usage

The move follows comments by Dave Lewis last week that Tesco is set to overhaul its loyalty offer in 2019 as part of activities to mark Tesco's centenary. The lower prices could potentially be offered to users of its Pay+ app as part of a wider drive to develop an Amazon Prime style ecosystem that encompasses other Tesco services such as Tesco Bank. Such a move would demonstrate Tesco's drive to differentiate further with Clubcard and build on recent innovations including the launch of 'faster vouchers' that allow customers to request vouchers whenever they want instead of needing to wait until their next quarterly statement.

More innovations planned

Commenting on developments Dave Lewis said "You'll see more from us in the loyalty space. We have simplified and digitised the offer, now we can start to actually do more things with it."

 

IGD Tesco Business Update 2019

8 May, London

Dave Lewis and his leadership team invite you to a crucial supplier event to help you stay close to Tesco’s strategic vision in its centenary year.

Find out more »

A roundup of five latest news stories from Waitrose & Partners: sustainable packaging innovations, the launch of a new at home spirits sampling service, exporting to international markets, an update on counter performance, and the latest seasonal innovation.

Experimental new packaging solutions

In collaboration with Scottish biotec company CuanTec, Waitrose is working on a new film for food packaging made out of waste langoustine shells. The retailer aims for this to be used as an alternative to plastic film on some of its fish products in the next 12-18 months. The plastic film cannot currently be recycled, reused or composted. Therefore finding new solutions will be vital in helping Waitrose reach its ambition of ensuring all own label packaging can be disposed of in these ways by 2023.

Waitrose was introduced to CuanTec as part of its JLAB retail innovation programme.

At home gin tasting experience

In May Waitrose will launch a new gin tasting experience: "Gin O'Clock". This is an extension of its Wine tasting at Home service. The two hour experience includes five types of gin paired with Fever-Tree tonics. It can be hosted at home or in a hired room or event space, and is led by a Waitrose & Partner specialist. The cost is £400 for 6-10 people.

Waitrose is increasing utilising its Partners' expertise to offer personalised advice to shoppers. This includes hosting events at its Cookery Schools and offering advice on healthier choices to shoppers in its stores.

Double digit counter growth 

In its weekly trading update on 9th April, Waitrose highlighted double digit sales on its meat counters, up over 20% YoY for that week.

Earlier this year the retailer introduced signs to encourage its shoppers to bring reusable containers to purchase products from its counters.

Waitrose also continues to introduce innovative new products to its counter ranges, including Hot Cross Bun flavoured Wensleydale cheese in time for Easter.

New agreement to export to Kuwait

Waitrose & Partners will directly supply City Centre hypermarkets in Kuwait. Almost 100 products from its essentials, Duchy Original, Waitrose & Partners Free From, and Waitrose 1 own brand ranges will be included. The supply will be direct to the retailer, rather than through a distributor.

Easter innovation

Waitrose has unveiled an innovative selection of own brand Easter eggs:

  • Its  long-standing collaboration with experimental chef Heston Blumenthal includes a chocolate scotch egg, and chocolate teapot complete with chocolate "sugar cubes" and "tealeaves"
  • Premium range Waitrose 1 offers a choice of diamond shaped, shimmering eggs
  • Last year's popular avocado chocolate egg, the best selling in Waitrose's history, is also available in baby avocado size this year

Coinciding with Fairtrade Fortnight, Waitrose announced a new commitment that 100% of cocoa in its own brand confectionery would be Fairtrade.

Retail Analysis subscribers can read about the latest Easter trends in our upcoming report.

We are frequently seeing discounters Aldi and Lidl evolve their store concepts to meet the changing needs of shoppers. This week we have seen Aldi UK trial its first self-service checkouts and Lidl Ireland pioneer in-store recycling.

Aldi launches self-service checkouts

Aldi has launched self-service checkouts in its Glascote store in Tamworth, according to Retail Gazette. Although this is standard amongst the Big Four retailers and Aldi's main competitor Lidl, has them in 150 of its 740 UK stores, this is a first for Aldi. The retailer hopes the checkouts will improve the shopping experience, making it quicker and simpler. Aldi will make a decision on whether this should be rolled out to other stores based on the success of this trial. 

For subscribers, take a look at our store visit report of Aldi Glascote. The store is used as a testbed for the new initiatives and concepts before they are considered for roll-out across the country. It demonstrates other exciting new features that point towards a more sophisticated and efficiency-focused strategy to future-proof the business. 

Aldi is continuously innovating. We recently saw it open the first Aldi 'Local' banner. This store has been created to improve the shopper experience in cities.

Lidl Ireland launches in-store recycling

Lidl Ireland has become the first Irish retailer to offer shoppers in-store recycling stations to reduce packaging waste bought in-store. Shoppers can dispose of unwanted paper and plastic packaging in stations placed at the end of checkouts. This began as a trial in three stores and has been so successful Lidl is rolling it out to all its 160 stores in Ireland.

Plastic continues to be an area where retailers are frequently launching new initiatives to try and reduce waste. Aldi recently launched a trial to go plastic-free on five fruit and vegetable lines in Scotland. Tesco has also started a plastic-free fresh produce trial.

Discount continues to evolve

We are increasingly seeing discounters evolving, trialling new initiatives and store concepts across Europe. Aldi, Lidl, Norma and Eurospin have all looked to evolve with different concepts to target new shoppers and expand their reach;

  • Lidl opened its smallest store in Germany in February. At 503 sq m it is less than half of the traditional size of a Lidl store and offers 80% of the standard range. This is part of the retailers strategy to secure space near city centres. Plans are to open four more of these in 2019 in Munich
  • German discounter Norma is building larger stores and increasing its range. It will be adding around 160 SKUs to its existing range, mainly in chilled and fresh. The retailer is looking to emulate Aldi and Lidl's newest store formats
  • Italian Eurospin is also trialling a larger format. There will be greater space dedicated to fresh, including a butchery and bakery

Sign-up here to receive our free newsletter that will keep you up-to-date about the latest news and developments from discounters Aldi and Lidl.

Presentations

18/04/2019
Our selection of key insights from across Retail Analysis and ShopperVista from the last three months. This report includes the latest macroeconomic and shopper sentiment data, retailer results and market shares. We also highlight the latest channel and market trends, and new store formats.
16/04/2019
We share key themes and best-in-class execution from the UK and beyond this Easter, from pricing mechanics to engagement-led strategies.
16/04/2019
Located just outside Bristol, Patchway is one of Asda’s largest and most important stores. Now benefiting from an £8.7m refurbishment, it showcases a number of firsts for Asda designed to renew the store’s destination status and make it relevant to a wider range of shopper missions.
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See all the latest retail news, store visits, downloadable presentations and photos together in one place.