Our view on the most important developments from the past month.
Netherlands: La Place opens Amsterdam flagship, Jumbo opens new Foodmarkt
Jumbo and La Place provides an interesting case study from the Netherlands, one that many of our Amsterdam safari groups this year have been intrigued by. The combination of La Place’s longstanding expertise in foodservice and in catering for on the move customers is substantially enhancing the Jumbo offer in its largest Foodmarkts, and the latest of these opened last week in the mall of the Netherlands at Leidschendam. Also in the past month, a new look La Place opened on Amsterdam’s prestigious Kalverstraat. We called in last week to see how the core La Place proposition continues to evolve, in this three storey site the key addition being a roofgarden café, designed around encouraging different types of missions to the site.
France/ Belgium - Carrefour opens Paris restaurant, first Belgian "Carrefour café"
Earlier this month Carrefour’s Bon Appetit restaurant opened in the heart of Paris on Rue Rambuteau. Initially a test, it offers 35 covers off 63 sq m. Healthier and responsibly sourced products lie at the heart of the menu’s appeal, picking up on themes we’re increasingly seeing being the focus within Carrefour’s latest Carrefour City sites in Paris, such as the Carrefour City Beaupassage. At the same time remodeling is underway in its Belgian estate. As Carrefour shrank its Belle Ille Liege store from a hypermarket to a Carrefour Market (supermarket), it added a Carrefour café concept, with a focus on fresh in-store preparation and time of day merchandising solutions, an initiative it hopes to roll out to other stores.
UK travel - Leon and Roadchef expand partnership
Roadchef and Leon will expand their collaboration from the current two sites, adding a further 12 Leon restaurants on Roadchef motorway services sites. For Roadchef, the Mediterranean influenced healthier food offer of Leon adds a point of differentiation to their motorway services offer, while for Leon it provides an attractive route to further UK expansion - and increased brand awareness outside of its core South East heartland - with a trusted partner. We see much opportunity for expansion in the travel sector, as more food-to-go operators look for new routes to growth. It’s been a busy month for Leon, as it unveiled a new menu with much upgraded vegan offer. According to a recent article in QSR Media, as at January 2019, 64% of sales were vegetarian products and 55% were vegan, up from 46% and 34% respectively one year previously.
UK – Azzurri Group buys Pod to drive Coco di Mama expansion
Food-to-go specialist Pod has, over the past decade, had a significant impact on the shape of the London food-to-go market, supported by its Asian-led, healthier-focused menu. But in a move that shows just how competitive the market is, it has been reported that Pod will be acquired from its administrators by the Azzurri Group, which operates the Zizzi, ASK Italian and Coco di Mama chains. The acquisition of Pod will facilitate further expansion of its Coco di Mama operation, which in turn has expanded from 6 to 22 sites following its acquisition by Azzurri Group in 2015. According to reports, 13 sites will be retained with a view to conversion, with nine outlets closing. While Coco di Mama is focused on London, the group has spoke of its ambitions for national rollout. A partnership with chef Theo Randall, as well as an expanded range to target more missions (including a stronger focus on coffee and breakfast) and a broader range of consumers, have been core elements driving impressive recent growth for the food-to-go chain.
UK - Co-op & Coffee
Co-op will relaunch 10 of its coffee shops over the coming months The coffee shop market has continued to expand and evolve. Consumer expectations have risen in response. Co-op’s move to upgrade the proposition, in collaboration with Churchill Catering, adding a new brand name & Coffee, and more locally relevant and locally sourced menu items, means it will definitely be one we’ll keep close to in the run up to its August launch.
Get closer to our food-to-go insights
Not already signed up to our Food-to-go Monthly Update? Click here within the channels section to activate your free access.
Look out for our annual UK food-to-go report, including our market forecasts, and an assessment of key trends and ones to watch by channel, published in July for Retail Analysis subscribers. Get in touch to find out more about this or how our food-to-go safaris can help you unlock innovation and growth in your business.