Majid Al Futtaim: developments at the retailer

Danielle Molloy-Vickers
Retail Analyst

Date : 28 July 2020

Majid Al Futtaim (MAF), which operates the Carrefour brand in the Middle East and Africa, has opened a new fulfilment centre in Dubai, outlined expansion plans and announced a new collaboration in Georgia.

Largest online fulfilment centre opened in Dubai

MAF has opened the largest Carrefour fulfilment centre in the Al Garhoud area of Dubai. The centre aims to help it meet the increased demand for online orders caused by the coronavirus (COVID-19) outbreak. At 5,000 sq. m the centre will provide fast and efficient handling and delivery of up to 3,000 online orders daily. MAF has said it will gradually increase its capacity to 5,000 per day in the medium to long term. The fulfilment centre will operate 24/7 and will hold a range of over 8,000 grocery products.

An additional 15 stores by year-end…

MAF has announced plans to open an additional 15 Carrefour stores by the end of 2020. The stores, which will be opened in the UAE, Bahrain, Oman, and Saudi Arabia, will include hypermarkets, supermarkets, and convenience stores.  Future expansion plans will see it open new stores in Egypt, Uzbekistan, and Eastern Africa.

…Including four stores in Egypt

MAF has invested EGP37m (US$2.1m) in four new stores in Egypt. The first, a 900 sq. m supermarket in the Zaki Ragab region of Alexandria, opened in July 2020 and is its 53rd in the country. The other three stores will include a 500 sq. m store in Mivida, a 1,200 sq. m store in Al Azhar, and finally, a 1,100 sq. m store in Alexandria’s Wingit. The new supermarkets are expected to open near the end of 2020.

Georgia: partnering with Miniso

Finally, in Georgia, MAF has opened its first store-in-store concept through a collaboration with Japanese retailer, Miniso. Shoppers can now purchase Miniso products at the Carrefour hypermarket in the Tbilisi Mall.