LuLu: expansion and green initiatives

Jon Wright
Head of Insight - RA EMEA
@RetailAnalysis

Date : 12 August 2020

As UAE-based LuLu grows its store base in Egypt and Abu Dhabi and rolls out a contactless payment solution in the UAE, we round up news from the retailer.

LuLu expands presence in Egypt…

LuLu has opened its second hypermarket in Egypt in Cairo’s District Mall in Sheraton Heliopolis. The new store was its 190th globally. Commenting on the retailer’s expansion plans for Egypt, LuLu’s chairman, Yusuff Ali MA said "Lulu group will stick to its expansion plans despite the challenges faced due to Covid pandemic. As per our plans we have earmarked US$500m (EGP8 bn) to set up 10 hypermarkets, four mini markets and a state of art logistics centre in Egypt.

…and in Abu Dhabi too

Separately, LuLu has announced the opening of a hypermarket at Ghayathi in Al Dhafrah region of Abu Dhabi. The retailer’s 5,600 sq. m store, according to LuLu, ‘is home to a wide variety of globally sourced products for food, fashion, and lifestyle, such as grocery essentials, fresh food, health and beauty variety, household needs, garments, footwear, electronics, home appliances, and much more’.

LuLu partners with PayBy for contactless payments…

LuLu has rolled out PayBy’s contactless payment solution to 60 hypermarkets in the UAE as it looks to advance its digital offer as part of a wider transformation strategy. To use the service, which can also be applied online, shoppers present the QR code in the PayBy app, which is scanned by the cashier before the payment is finalised.

Lulu Group International’s director of marketing and communications, V Nandakumar, said: “The Lulu Group is entering an ambitious phase of accelerated digital transformation and will rely on partnerships with innovative payment solutions such as PayBy that can be easily and swiftly integrated with existing payment infrastructure. Moving away from cash-based transactions offers greater safety, convenience and efficiency for consumers and businesses…’.

…And expands its Green Corner initiative

In conjunction with the Abu Dhabi Distribution Company, LuLu is expanding the presence of the former’s ‘Green corner’ initiative to two further hypermarkets in Abu Dhabi. The corners are aimed to support Abu Dhabi’s goal to reduce its water and electricity consumption by 20% by 2030.

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