Central Retail Vietnam, which operates Big C, has launched Tops Market in Ho Chi Minh City.
Big C renamed in Vietnam
Three Big C supermarkets in Ho Chi Minh City (Big C An Phu, Big C Thao Dien and Big C Au Co) were officially rebranded to Tops Market in March. Four other Big C supermarkets in Hanoi will be renamed in the third quarter of this year. In addition, five Big C hypermarkets located in shopping malls have been rebranded to GO! The retailer has been developing new GO! hypermarkets since 2018 to bring a new and modern experience to shoppers.
More about Central Retail
Central Retail is a subsidiary of Central Group, the largest retailer in Thailand. In 2016, it became the new owner of Groupe Casino’s Big C in Vietnam after acquiring it at US$1.14bn. The name change of Big C stores was first announced in 2017 but has only been made official recently.
Philippe Jean Broianigo, CEO of Central Retail in Vietnam commented, “food is a key driver for Central Retail’s strategy in Vietnam. We need to evolve ourselves to capture the opportunity to serve all customer segments especially the urban consumers who have higher purchasing power with higher income aspiring for higher quality products and better services.”