ASEAN online sale day

Soo-Eng Tan
Senior Retail Analyst

Date : 12 August 2020

For the first time, ASEAN Day will include the launch of the inaugural ASEAN Online Sale Day on 8 August.

An initiative for retailers to showcase their products

The new initiative is supported by many retailers across the Southeast Asian markets. It is a way to encourage retailers to embrace digitalisation to reach more consumers and access new markets.

Source: ASEAN


Timely promotion of cross-border trade

Regional online retailers that are involved include Lazada, Amazon, Qoo10 and Shopee. The regional community is staying united to tackle the economic challenges amidst the COVID-19 pandemic. The countries are commited to keeping the markets opened and supply chain connected to provide opportunities for cross-border trade.