Taiwan: 7-Eleven opens two Sanrio-themed stores

Charles Chan
Senior Retail Analyst

Date : 23 July 2020

Two Sanrio-themed 7-Eleven stores have opened in Taipei, Taiwan.

Unique design and differentiated merchandise

7-Eleven Liufu and Xinhanhua stores are decorated with familiar Sanrio characters such as Hello Kitty on the walls. Vibrant colours also used in both stores, e.g. on shelves and ceiling, etc. In addition to typical products that can found at 7-Eleven stores, a selection of Sanrio items such as plushies and handbags are available to purchase. Furthermore, coffee cups and takeaway containers at the stores have been customised to fit in with Sanrio theme.

Our view

7-Eleven is the largest retailer in Taiwan. Last year, it achieved sales of TWD158,032m (US$5,372m) and added 278 stores to reach 5,647 islandwide. It continues to diversify and differentiate its offer, launching new concept stores. In recent years, it has opened stores such as unstaffed X-StoreBEING fit, unstaffed mini vending machines, Big7 and K•Seren.

Source: 7-Eleven Taiwan social media

Where to find the stores

  • 7-Eleven Liufu Store: 1st Floor, No. 73, Section 2, Hankou Street, Wanhua District, Taipei City
  • 7-Eleven Xinhanhua Store :1st Floor, No. 41, Section 1, Zhonghua Road, Zhongzheng District, Taipei City