Western Europe: expanded ranges and new services

Date : 29 October 2019

We look at how Coop Sweden is converting its recently purchased Netto stores. Meanwhile in Belgium, Lidl is trialling a click and collect service as Colruyt rolls out its speech assistant technology. Separately, Jumbo is expanding its online business range in the Netherlands.

Sweden: Coop to convert 13 Netto stores

Coop Sweden has started converting 13 Netto stores in Västergötland. The stores will receive major interior changes as well as new shelves, coolers and freezers. The stores will follow the same low-price model as before.

CEO of Coop Vardagshandel, Patrik Levin, commented, “The first Netto stores that were switched to Coop have received a very good reception. Customers like the wide range of affordable products with a focus on fresh produce that the stores offer, and we really look forward to opening another 13 stores soon”.

Belgium: Lidl trials click and collect service…

In Belgium, Lidl has announced it is trialling a click and collect service, claiming it is the first discounter in the country to do so. The move highlights Lidl’s plans to offer more delivery options to drive footfall.

The service enables shoppers to collect their groceries purchased online from one trial store in Destelbergen for €2.99 (US$3.31). After placing their order from www.lidl-simpl.be, shoppers receive a barcode via email on the day of collection, which they must register at the store kiosk. The order is then delivered to the collection point by a member of staff. 

Lidl will introduce the click and collect service to a second store in St-Denijs-Westrem from 12 November 2019. It hopes to roll out the service more widely if the trials are successful.

…while Colruyt rolls out speech assistant technology

Meanwhile, Colruyt has announced it will roll out its speech assistant throughout the country, having tested it for four weeks in Q1 2019. The technology enables shoppers to voice-record their shopping lists via Google Assistant and add them to their MyColruyt app or on colruyt.be. Shoppers also receive personalised product suggestions.

83% of the 200 testers used in the trial said they wanted to use Colruyt’s speech assistant in daily life. Testers also said they used the technology more than smart speakers and used it primarily in the kitchen and living room.

Colruyt has improved the speech assistant based on feedback given by the testers. Shoppers can add products and quantities to their Colruyt shopping list, on the app or online, by saying “OK Google, talk to Colruyt!”. The Belgian version of Google Assistant is now available on the Nest Mini and Nest Hub smart speakers, which are compatible with Google Assistant.

The Netherlands: Jumbo expands online business range

In other news, Jumbo has announced it is expanding its online offer to meet the needs of its business customers. There will be an additional 200 new items added in portion, bulk and bulk packaging at Jumbo.com/companies or via the Jumbo app. New items include coffee, tea, soft drinks, soups, cakes, personal care and professional cleaning products.

Theo Willemse, executive director of sales and operations at Jumbo, said that shoppers will receive the same level of service at work as they do in Jumbo stores. In addition, business customers can choose between flexible delivery times, including next-day delivery. Jumbo said the business environment has an advantage of being able to pay for orders on account after they are placed.

IGD Live 2019

6-7 November, London

IGD Live brings together the best speakers and insight from across the consumer goods industry. Experts in category management, digital commerce, convenience retailing, wholesaling and food-to-go will combine in one location for one major, tailorable experience.

Find out more »