We look at how Sweden-based, Axfood-owned Hemköp is rolling out its latest concepts. Meanwhile, Norway-based, Coop Norge-owned Extra has opened its first 24-hour, self-service grocery store in Oslo.
Hemköp: trials new meal concept
Hemköp is trialling a new meal concept, Take Away, in its store in the Mall of Scandinavia. Commenting on the launch, Hemköp’s CEO Thomas Gäreskog said, “Although we have only been running the trial for a short time, it has started very strongly”. The concept, built in a modular system, consists of a large selection of ready meals and is adaptable to varying store sizes and conditions.
The new meal concept provides hot and cold food options prepared by Hemköp’s own chefs. Sushi Daily offers freshly prepared sushi, while Urban Deli carries a wide range of products, including pizzas sold chilled or warmed up.
The concept will also be trialled on a smaller scale in the Odenplan store in Stockholm. Gäreskog added, “We start by testing the different concepts during the year and then maybe we make some adjustments in the spring. The plan is that we will be able to roll it out next year”.
Extra opens 24-hour, self-service store
Coop Norge-owned Extra has opened a 24-hour, self-service grocery store in Bogstadveien, Oslo. The store operates as a self-service store after 23:00, enabling shoppers to verify their identity using the CoopKey app and BankID and checkout using the self-service counter.
To ensure the safety of its customers, Extra has installed cutting-edge technology that can detect abnormal activities and alert authorities if necessary. There are also ‘help buttons’ for customers to use themselves. If the store is successful, Coop Norge will consider rolling out the format more widely.
Commenting on the new store, Christian Hoel, head of Extra, said, “Coop has always been at the forefront of the use of technology in the grocery industry, therefore it is natural for us to test this concept now… We do this so that our customers can act quickly and efficiently when it suits them. Many work shifts, and these will now have the opportunity to shop on their way home”.