Lidl Sweden has launched a brand new marketing campaign involving its shoppers. Existing customers will become brand ambassadors and help Lidl promote its products to their friends and families who do not shop at the discounter. Shoppers as brand ambassadors The retailer takes a fun and cheeky approach by asking its shoppers to help convince friends and families that thanks to Lidl, “fo...

ICA has released its first half results, reporting consolidated net sales increased by 3.9% to SEK58,627m (US$6.1bn). Operating profit excluding items affecting comparability was SEK2,490m (US$259m) while cash flow from operating activities was SEK4,737m (US$493m). CEO: good H1 but more to do Commenting on the results, CEO Per Strömberg said, “I can affirm that we have had a good first ha...

Sweden-based Axfood has revealed its Q2 2019 results, reporting an increase in net sales of 6.7% to SEK13.0 bn (US$1.4 bn). For the three months to 30 June, operating profit also rose by 10.2% to SEK601m (US$64.1m), while net profit totalled SEK429m (US$45.8m). Growth in Q2 driven by formats… Axfood attributes the growth to “Willys’ continued strong performance as well as by Axfood Snabbgr...