The discounter continues to roll-out the Lidl Plus app in Spain. It is currently available to use in over 200 Lidl stores in the country and will be deployed nationwide in the coming months, Europa Press reports.
Benefits of the app
The app functions as a digital loyalty card and has already been launched across many markets in which Lidl operates. Customers download it onto their smartphones and register for benefits.
To encourage downloads, registrants receive a €5 welcome coupon to use in-store. Coupons which customers have activated on the app can be redeemed by scanning their phone on checkout. Through a partnership with Shell, customers can receive a 4% discount on fuel at more than 600 service stations. Digital receipts, a weekly catalog and a store finder are also features of the app.
Lidl says that it is an “innovative and unique” digital programme. It establishes close communication with the customer and shows clear support for omnichannel retailing.
Lidl extends online store nationwide
Following the successful test of www.lidlonline.es in Madrid, the retailer has launched its online store nationwide (excluding the Balearic Islands, the Canary Islands, Ceuta and Melilla). Customers can shop for the non-food, variable assortment items that Lidl puts on sale in its stores temporarily, at the same price. The shipping cost of €3.99 remains unchained, as does the maximum delivery time of three working days.
Spain has become the fifth European country with a bazaar ecommerce offer after Germany, the Netherlands, Belgium and the Czech Republic.
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