Shinsegae to open “Amazon Go” style store

Date : 20 September 2019

South Korean retail conglomerate Shinsegae is developing a cashierless grocery store modelled on the Amazon Go concept.

Use “just walk out” technology

Like Amazon Go, the company will use "just walk out" technology and sensors to automatically detect what shoppers are buying.

Thirty cameras and sensors will track what shoppers take from the shelves and what they put back.

Shoppers will be able to scan a QR code issued through Shinsegae's SSG Pay or Emart24 app upon entry and add items to their virtual carts. Users will be billed upon departure through the SSG Pay app and a cloud POS system. It takes between five seconds and five minutes to complete the payment.


A ground-breaking test bed

The store is to be set up at Shinsegae's new data centre in Gimpo, Gyeonggi Province. It will open to the public on the 30th of September after a trial run only involving the company's employees.

Shinsegae’s IT service providing unit will manage technical operations, whilst Emart24 (its convenience store chain) will be responsible for supplying the goods and operating the store.

"The store will be a ground-breaking test bed where we apply and test various advanced technologies," said Kim Jang-wook, CEO of Shinsegae. "We plan to operate a store where customers can experience retail technology and enjoy real shopping."

Apart from the automated store, Shinsegae will set up a high-tech vending machine zone, where customers can purchase up to five items through a credit card, a transportation card or a digital payment service via cloud POS.


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