Inside the first CU convenience store in Malaysia

Date : 06 April 2021

Charles Chan

Senior Retail Analyst

The first CU convenience store has opened in Malaysia. South Korean retailer, BGF Retail signed a brand licensing deal with MyNews in October last year.

Located in Centrepoint Bandar Utama, Petaling Jaya, Kuala Lumpur

Source: CU Malaysia

South Korean products account for 60% of all products

Source: CU Malaysia

The 165 sq m store sells popular Korean street food over the counter, e.g. tteokbokki and chicken gangjeong. Shoppers can also order products online via Grab mart for on-demand delivery.

Source: CU Malaysia

Heyroo private label is strong throughout the store

Source: CU Malaysia

Source: CU Malaysia

Source: CU Malaysia

Source: CU Malaysia

In addition to popular Korean food products, well-known health and beauty products from Korea are also available.

Source: CU Malaysia

Targets 30-50 stores in the first year

BGF Retail and My News plans to launch 30-50 CU stores in Malaysia within a year and more than 500 within five years. New convenience stores tend to break even after two-three years. Subscribers can read more about store profitability and price differential here: How you can grow in the convenience channel part 2.

More about BGF Retail

BGF Retail trades more than 15,000 CU stores in South Korea. A handful of CU stores also operate in North Korea, Mongolia and Iran. In its domestic market, the retailer has been expanding delivery services and recently launched a beer subscription programme. After going through a transition period of using both plastic bags and eco-friendly bags, all stores are now only using the latter.

Want to know more?