E-Mart testing smart shopping trolleys

Date : 18 April 2018

Shinsegae's E-Mart is testing smart autonomous shopping trolleys at one of its supermarkets.

Carts following shoppers

For just four days, E-Mart will operate two smart shopping trolleys at its Traders supermarket banner in Hanam, Seoul. The company has named the carts Eli, and similar to the smart trolleys of JD.com's 7Fresh, they will automatically follow shoppers and help customers browse items.

Additionally, customers will have the option to pay via Shinsegae's mobile payment application or with credit cards. The autonomous shopping cart will also able to detect whether items have been paid for by comparing weights of those counted for payment verses placed on the machine.

Our view

The announcement aims to improve customers' shopping experience and was developed by its internal digital technology research lab S-Lab. The Group continue to streamline operations at home to drive stronger profitability, but introducing new services should help drive future growth. Should E-Mart decide to roll-out Eli, it will need to carefully select the banners in which it is deployed, and more importantly, the stores.


Sign up here for our free newsletter to get the latest updates on Asia.