RedMart, an online grocery platform, was acquired by Lazada in 2016, but kept it as a separate business until now. It will be integrated into Lazada’s platform in March, allowing shoppers to buy both groceries and other products on Lazada in the same location.
Shoppers will need to download Lazada app
RedMart shoppers can continue using the existing app until 11:59pm on 14th March, before the migration happens. They will then need to have the Lazada app to continue grocery shopping from 15th March. Orders will be fulfilled by Lazada while orders with other sellers from the marketplace will be fulfilled separately.
Expansion outside Singapore
Lazada’s online supermarket plans will extend beyond Singapore. RedMart’s co-founder Roger Egan will lead Lazada's entry into online grocery shopping and delivery network across the region. The retailer will launch at least one more supermarket online in another city for the second half of this year.
What do we think?
We know that online grocery has huge growth potential in Asia, but the growth will vary in different countries, so retailers need to choose where they invest wisely. The competition is fluid and partnerships often drive growth into new countries. RedMart’s grocery experience in Singapore, coupled with Lazada’s strong network in Southeast Asia, puts the retailer is in a great position to expand into new markets.
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