Newly launched FairPrice Finest in Singapore

Date : 27 February 2019

NTUC FairPrice launched a new Finest store last week at TripleOne Somerset right along Orchard Road, the famous shopping strip in Singapore. The store highlights different aspects of health and wellness and self-service technologies for shoppers’ convenience.

Wider organic and health food range

Organic

The store is visible from the main street and its main entrance opens to a large department of health-focused food. Grain-free paleo baking flour, organic coconut flour and gluten-free kale chips are some of the interesting products that lined the shelves. The retailer has also included several chillers just for organic food including dairy, frozen and fresh vegetables.

Unity pharmacy shop-in-shop

Pharmacy

A second entrance to the store from the lobby of the building leads to Unity pharmacy. The retailer is building its wellness concept around “eat well, feel well, live well and look well”. Beauty and personal care items are included in this area as part of the “look well” department.

Technology supporting the store

Technology in-store

Self-service checkouts, self-weighing stations and making the store a click-and-collect point are helping to enhance store efficiency. Electronic shelf labels are also used throughout the store. There is the option of going through a staff for the checkout process, but many shoppers are seen using the self-checkout counters.

Checkout technology

Tesco finest range in the spotlight

Tesco products are exclusive to FairPrice in Singapore. These are seen prominently in end cap displays and the premium cheese island in the centre of the store.

What do we think?

This FairPrice Finest store showcases the retailer’s latest thinking in driving health and wellness to address shoppers’ needs. The inclusion of relevant technology enhances shoppers’ experience and improves productivity. The modern store is a great illustration of some of key trends we have predicted in our Asia outlook report.

Read more about the trends by downloading a free copy of the report here

 

Tan Soo Eng, Senior Research Manager, IGD Singapore

Soo Eng focuses on Vietnam, Thailand, Cambodia, Myanmar and Singapore, as well as the role of private labels and supermarkets in the Asian grocery market.