Auchan: latest management and format developments

Date : 15 October 2018

Auchan Retail appoints a new president and launches its first pedestrian Drive in France. Meanwhile, the retailer has also announced plans to modernise its stores in Russia.

Auchan Retail appoints Bonte…

Auchan Retail has appointed Edgard Bonte as its new president, replacing Régis Degelcke. Bonte will also become chairman of the executive board of Auchan Holding. Pierre Büchsenschütz, former director of Kiabi, will join Bonte as his secretary general.

Following his appointment, Bonte has announced plans to reorganise the company. He will start with abolishing the general manager position of Auchan Retail, which has been occupied by Wilhelm Hubner since 2015.

…and opens its first pedestrian Drive in France

Auchan France launches its first pedestrian Drive in Lille which promises to “meet the expectations and lifestyles of an active urban clientele, keen to shop quickly, at the best price".

The 130 sq. m Drive is open from 09:00 to 21:00 from Monday to Saturday. Orders are placed using the Auchan app, and and are ready for collection within three to five hours. The Drive will offer 10,000 products that are between 5% to 10% cheaper than the nearby Carrefour City and Le Petit Casino stores. The Auchan Englos Drive will prepare and deliver orders four times a day to the pedestrian Drive.

The pedestrian Drive will offer additional services, such as free coffee, newspapers, wi-fi and charging points for phones. Customers can also collect tickets booked on and use the Drive’s recycling facilities. Auchan hopes the Drive will complete 800 orders per week at an average basket size of €40.

Auchan Russia to modernise stores in 2019

Auchan Russia has a new store concept at four stores. The new concept comprises a new store design, colour scheme, equipment and a modified range. There is also a greater focus on fresh products. The retailer hopes to roll out the store concept to all stores in Russia from 2019.