The state of discount in the post-COVID world

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis

Despite gaining market shares globally the discount channel posted varied performance from a market to another during the pandemic year. In this report we analyse the performance of the channel in 2020 and its outlook to 2022. We also have a closer look at 10 key markets, providing insights enabling you to quickly understand what to focus on to win.