Strategic outlook for Kaufland

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by: 

  • sustaining its price leadership in markets where it leads
  • enhancing range relevance
  • enriching shopper proposition
  • developing its sustainability credentials 
  • using it's buying group membership to support favourable trading terms
  • exploring opportunities in the online channel