Strategic outlook for Kaufland

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by: 
- sustaining its price leadership in markets where it leads
- enhancing range relevance
- enriching shopper proposition
- developing its sustainability credentials 
- using it's buying group membership to support favourable trading terms
- exploring opportunities in the online channel