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Amin Alkhatib Senior Retail Analyst @RetailAnalysis
Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by: - sustaining its price leadership in markets where it leads - enhancing range relevance - enriching shopper proposition - developing its sustainability credentials - using it's buying group membership to support favourable trading terms - exploring opportunities in the online channel