Retail execution at Lenta, Moscow, Russia

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

We visited two of Lenta’s hypermarkets in Moscow. One of the stores was refurbished in 2017 and the other opened toward the end of the year. We highlight the initiatives that Lenta installed in both stores off the back of its strategy for 2017, and highlight aspects of the 2018 planned strategy.