Pyaterochka new store concept, Moscow, Russia

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

The new concept was built using the latest trends in interior architecture and design, as well as the evolution of consumer expectations since the banner's last update five years ago. At the same time, the store remains focused on low prices. The new store concept is embedded in the needs of the city-based shopper, and it illustrates a significant move away from the standard store format that is typically found in suburban and rural locations.