Pão de Açúcar, São Paulo, Brazil

Oliver Butterworth
Retail Analyst
@RetailAnalysis

We visited GPA's latest Pão de Açúcar G7 store in São Paulo, Brazil. This is one of GPA's highest performing supermarkets under this banner. It showcases several new innovative features, some of which have been developed in partnership with Brazilian start-ups. 

Key features include;

  • New fresh-focused layout and dedicated health-food zone
  • GPA's new Horto do Pão feature (vertical farming)
  • Pão de Açúcar's Caras do Brasil initiative, supporting sustainable sourcing
  • GPA's Adega (wine house) shop-in-shop
  • Streamlined payment (including new self-scan checkouts)
  • Cookery school, in partnerhip with Cheftime