Pingo Doce, Lisbon, Portugal

Jon Wright
Head of Insight - RA EMEA

See how Pingo Doce has been evolving its supermarket format, which accounts for nearly 90% of stores and 80% of sales, removing SKUs to create a more targeted and efficient store that is easy and quick for customers to shop and provides a breadth of range to meet diverse shopping missions, including top-up and full weekly shops.