Penny Lehovec, Czech Republic

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Penny Lehovec is the flagship store in the Czech Republic. In comparison of size the store is smaller than the average unit in the country. The store concept was revised to freshen the look and feel and emphasise fresh food offer,and will be rolled out across the Czech Republic and Slovakia. This report illustrates the focus and opportunities for traders looking to trade with the discount chain in Czech Republic.