Meal deals: how are they evolving?

Shannon Goldsmith
Shopper Insight Analyst
@IGDShopperNews

With 42% of food-to-go shoppers completing lunch deal missions we look at what matters to these shoppers.  We showcase examples from retail and food service catering to different needs and identify potential opportunities for pricing, mission targeting and range development. 


Food-to-go is a major growth area right now. Find out the latest trends, analysis, news and operators to watch, to help you unlock your food-to-go growth opportunity. Find out more.