Against the backdrop of inflation and rising cost of living, we have reforecast our growth expectations for global, regional and country channels to 2027. This report shares the European view of our channel forecasts to 2027, combining data from 21 major markets across the region. It provides data by market on different channels’ performance and summarises the key insights and implications for suppliers.

For more detail on our channel forecasts globally and for major regions, plus all 42 markets modelled, follow the links below:

• Global channel forecasts 2022 - 2027
• Asia Pacific channel forecasts 2022 - 2027
• The Americas channel forecasts 2022 - 2027
• Middle East and Africa channel forecasts 2022 - 2027