In this deck we introduce a model for the distribution of FMCG products in Asia, helping you better understand your options and the capabilities suppliers need to succeed.

Included in this deck:

• The importance of understanding Asia’s food and consumer goods retail landscape
• Data on the size and penetration of traditional trade across the region
• Information on the consolidation of modern trade in Asia by market
• The impact that COVID-19 has had on the retail landscape and how traditional trade retailers and supply chains have adapted
• A model to help suppliers understand both ‘route to market’ and ‘route in market’ options available to them
• Deep dive on how products are distributed in the Philippines, including information on major manufacturers, modern trade retailers, distributors, importers and wholesalers
• The growing trend towards the digitisation of supply chains and how COVID-19 will accelerate this
• Implications for suppliers