Could Brazil be an engine of growth for Spain's DIA Group?

Oliver Butterworth
Senior Retail Analyst

In 2019, LetterOne Retail became the majority owner of Spanish retailer DIA Group. Its ‘Make DIA a Champion’ strategy aims to turn the business's performance around in five years.  

In this report we explore DIA’s strategy and its renewed focus on Brazil. We uncover why it could be a key retailer to watch in the medium-to-long term. 

Subjects we cover: 

•    implementation of new localised leadership structure
•    an in-depth review of DIA's latest store designs in Brazil
•    how DIA is enhancing its assortment and re-positioning private label
•    the impact of COVID-19 and how the business is adapting to offer ecommerce 
•    competition and challenges in the market.