Auchan: three developments at the retailer

Danielle Molloy-Vickers
Retail Analyst
@RetailAnalysis

Date : 28 May 2020

We round up developments from the retailer in France, Portugal, and Russia.

Auchan France extends Decathlon trial

Beginning 17 April, an Auchan hypermarket in the suburbs of Orléans, in Saint-Jean-de-la-Ruelle trialled a collaboration with sporting goods brand Decathlon, which is part of the wider Mulliez Group, which owns both brands. The trial proved to be a success, leading the retailer to announce the expansion of store-in-store concept to five further hypermarkets in Bordeaux and Paris.

Auchan Portugal launches home delivery

Auchan Portugal has launched a delivery service, which aims to enable shoppers to receive their orders at their homes in three days of placing the order. The service, ‘Despensa à Porta’ (Pantry at the Door), is made up of a range of more than 400 pantry items including preserves, pasta, oils, diapers, and pet food, among others. Delivery will be available in all areas of the country, for a fee of €5.90 (US$6.60).

Auchan Russia partners for delivery

Auchan Russia has partnered with food delivery service, iGooods to deliver groceries to shoppers in Moscow and St. Petersburg. The service, if successful, could be expanded to Tyumen and Nizhny Novgorod in the future. The online service will initially cover a range of 12,000 SKUs, with the range to be expanded to 30,000 products by June 2020.