Inside Southeastern Grocers’ latest remodels

Stewart Samuel
Program Director - Canada
@RetailAnalysis

Date : 28 September 2020

As Southeastern Grocers continues to sharpen its focus on its Winn-Dixie, Harveys Supermarkets and Fresco y Más banners, we look at two of the retailer’s recently remodelled stores.

This month the retailer has launched remodelled stores in Orlando and Edgewater, Florida. In both stores, the retailer has made several enhancements.

Source: Southeastern Grocers

Store features

Stores features an updated farm-fresh produce department including an expanded selection of fruits and vegetables, including organic varieties, and fresh cut fruit daily. The floral department also features a fresh, new look.

Source: Southeastern Grocers

An updated seafood department offers shoppers a variety of fresh seafood and additional frozen seafood ranges, as well as the “Seafood Made Easy” option where customers can choose the type of seafood, vegetables and seasoning to be packaged together for easy preparation at home.

Source: Southeastern Grocers

The remodeling work also includes an improved and expanded fine wine and craft beer department.

Source: Southeastern Grocers

Along with an expanded bakery department with new selections and display tables.

Source: Southeastern Grocers

The stores also feature the newly expanded SE Grocers ‘Naturally Better’ product offer, with a large range of gluten-free and organic products. An expanded deli showcases a wide assortment of easy lunch and dinner options, including a hot bar with rotisserie chicken, wing bar with multiple flavour varieties and ready-made sandwiches and salads available on the go for added convenience. The ‘Dollar Shop’ also reinforces the retailer’s value credentials.

Source: Southeastern Grocers

The store in Orlando also features an expanded Kosher range with more than 500 new items located throughout the store including meats, dairy, wines, dry goods, frozen and refrigerated items, fresh pastries and desserts.

Source: Southeastern Grocers

This store also offers a Magical Gifts range including clothing, keepsakes, games, and on-the-go travel items for the whole family.

Source: Southeastern Grocers

Format driven growth

These latest remodels demonstrate how the retailer’s more focused approach enables it to invest in its core banners. In June, it announced plans to divest 46 Bi-Lo and 16 Harveys Supermarket stores in North Carolina, South Carolina and Georgia to Ahold Delhaize’s Food Lion banner. In September as part of its plans to stop operating any stores under the Bi-Lo banner, it announced that it would be selling 23 of the stores to Alex Lee Inc. and B&T Foods. In addition to investing in its physical stores, the retailer has also been developing its ecommerce business, recently partnering with Uber Eats to offer grocery delivery in Florida. This complements Southeastern Grocer’s existing partnerships with Instacart and Shipt.

Retail Analysis subscribers: watch our Q&A with Southeastern Grocers’ president and CEO, Anthony Hucker, sharing his perspectives on the impact of COVID-19 on the industry and planning for the future.  

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