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Innovation of the week: In the Netherlands, Lidl is giving away free bottles of its private label cola in exchange for empty bottles of a different brand.
As 2015 begins, we reflect on the events of 2014 to anticipate what lies ahead. With this in mind, we consider how price competition is set to heat up, while online and discount are the channels to watch.
We share our favourite products, promotions and events from World Cup 2014. Join the conversation at #worldcuppromos on Twitter.
Innovation of the week. We take a look at Albert Heijn’s newly launched ‘Drive’ format; a simple and quick solution to order collections.
Innovation of the week. Peapod has launched its latest pick-up points across America and the Netherlands.