Retailer alliances: new private label, sustained growth

Date : 23 June 2016

As Netherlands-based Superunie launches a new private label brand, Leclerc and Rewe create a new purchase alliance and Spain-based Grupo IFA announces positive 2015 results, we look at news from Europe’s retailer alliances.

Leclerc and Rewe establish Eurelec

According to reports in Lebensmittel Zeitung Leclerc and Rewe have established a new joint venture, Eurelec Trading. CVBA Eurelec was founded in Brussels in the middle of June, and follows the announcement from the two retailers that they will be looking to collaborate more on buying. Eurelec Trading will negotiate with international brands, while also investigating opportunities for operational synergies between the two companies. The reports suggest that Jean-Marie Malbranke, previously Rewe’s buying director, will lead Eurelec. Rewe and Leclerc have said that they will remain members of Coopernic, but the establishment of Eurelec suggests that the former could be set to be disbanded, with Delhaize merging with Ahold and the new entity likely to join AMS.

Grupo IFA sees turnover rise 4.1%

Spain-based buying alliance Grupo IFA has released full year results for 2015 saying that the total turnover of its members rose 4.1%, at a constant member level, to €11.23 bn. Including new members, Grupo IFA said that turnover rose 6.9%, a pace of growth that has seen it increase its market share in the country. The alliance said that like-for-like sales rose 2%, with its total sales boosted by members adding 1,544 stores during the year.

Superunie launches new private label g’woon

Superunie has introduced a new private label brand, g’woon, which will replace the Markant and Perfeckt lables, which it is phasing out. The organisation has said the step is aimed at streamlining its own label ranges and simplifying the ranges carried by its members. Superunie said that g’woon branded products will bring more unity and clarity to the ranges.

G’woon products have already started appearing in Superunie members’ advertising, with Coop spotlighting the brand on its web site. Focused on essential products, Coop is marketing g’woon as offering a quality assurance at a very competitive price.

Source: Coop Supermarkten

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