Online developments in the Netherlands

Date : 31 March 2016

As Jumbo, Vomar and PLUS announce a number of online developments, we round up developments from the Netherlands.

Jumbo to roll out home delivery nationwide…

Following the signing of an agreement between Jumbo and the Ondernemers Vereniging Jumbo (OVJ) (Jumbo Entrepreneurs Association), the retailer has said that it will begin to roll out its home delivery service nationwide. Discussing the development with trade publication Distrifood, OVJ president, Anrico Maat, said that franchisees had overwhelming supported the plan, with Maat noting that the expansion of the service will depend on the number of delivery vans that Jumbo can buy, which franchisees will be able to lease from the company.

Following on from the announcement from Maat, it was revealed that Arnhem would become the third city in which Jumbo would offer home delivery, following on from its trial in Eindhoven and Utrecht. In the medium term Jumbo has said that it wants to expand its home delivery service in Apeldoorn, Brabant, Nijmegen, North Limburg and parts of the Randstad.

…As it announces opening of 200th Pick Up Point

Jumbo has added its 200th Pick Up Point in Maartensdijk, marking its continued expansion of the format and, according to the company, extending its lead as the number one operator of pick up points in the Netherlands. Jumbo has grown the number of pick up points it operates very quickly since launching the service in Q4 2014 and in its 2015 results statement said it would invest part of its €100m CAPEX in continuing to roll out and expand its online offer in 2016.

PLUS targets online growth in short term...

In an interview with Financieele Dagblad PLUS’s chief executive, Jan Brouwer, while discussing the retailer’s positive 2015 financial performance, said that it is aiming to drive its growth online having launched its store during the year. To accelerate its expansion online Brouwer said that PLUS would be focusing on offering a home delivery solution in conjunction with its in-store pick up points and aiming to grow its share of sales generated online from the 2% it did in 2015.

By the end of 2017 Brouwer said that PLUS was aiming for all its supermarkets to offer an online solution, while it would to centralise some of its online orders through a separate distribution centre. Shoppers would be able to choose between a quicker, but more expensive solution, from a local store or a cheaper, but slower, delivery through the centralised system.

…While Vomar trials online solution

As part of an interview with Distrifood, Vomar’s chief executive, Aart van Haren, said that it is trialling a new online solution, which is being used by staff initially before being extended to a small group of shoppers. No date was given as to when the online store would be available to all shoppers, with van Haren saying that it was ‘important that we have an error-free shop from the start, which is also customer friendly and as service oriented as possible’. In terms of fulfilment, van Haren said that Vomar would provide both home delivery and pick up solutions, mirroring the offer from market leader Albert Heijn and fast growing Jumbo.