Netherlands: results, price investment

Date : 12 January 2017

As Vomar points to the roll out of its price-focused format, Picnic says it is going to extend its coverage in 2017 and PLUS sets out plans to expand its organic private label range, we round up news from the Netherlands.

Jan Linders enjoys strong growth in 2016

Continuing the announcement of full year results, regional chain Jan Linders has said that its sales rose 5.4% in 2016, to reach €391m. As with several other chains who have announced their results, Jan Linders performed above the agreed market average growth of 2.5% for 2016. The retailer said that the sales growth was driven by a 6.4% rise in footfall at its stores, which it noted had been aided by the continued evolution of its store design and the rollout of its new look and feel.

Separate to the results announcement, Jan Linders highlighted the launch of one of its new stores in Mill, which strongly plays up the central elements of the retailer’s strategy: local relevance and a strong focus on fresh. To accentuate these elements, the new store has expanded its range of pre-prepared meals and extended its ready meal offer.

Vomar points to the positive effects of its ‘Red’ formula

Vomar’s chief executive, Aart van Haren, speaking to local trade publication Distrifood, has said that the 37 stores it has converted to its new ‘red’ formula, which is more focused on price, have enjoyed value sales uplifts of 9%. Underlining the effects of the price cutting, van Haren said that in volume terms sales had risen by 15%. Vomar has said that it aims to convert the final 27 stores to the ‘red’ formula during 2017.

PLUS to expand its organic range

PLUS has announced that it will double the number of products it carries under its private label, Bio+. The increase in the range will mean that PLUS offers more than 1,500 organic, private label products. Concurrent with the growth in the range, PLUS has said that it will complete the roll out of the new packaging for the range.

Picnic to expand coverage in 2017

Pure play ecommerce retailer Picnic has announced that it is going to increase its coverage in 2017, to enable shoppers in Apeldoorn, Gouda, Lelystad and Zoetermeer to order through it by the end of the year. The four municipalities mentioned so far are part of an expansion that could see Picnic extend its reach to between 10 to 15 cities during the year. The company has not released any revenue figures, but the growth in the number of cities it covers underlines its belief in its offer, while it has said that it has enjoyed a six-fold increase in the number of shoppers that uses its services.

EMTÉ gets new CEO

Sligro has appointed Jan Willem Siebrand as the new chief executive of its EMTÉ supermarket chain. Siebrand, who previously worked at Ahold on its AH XL banner, replaces Onno de Groot, who had announced his intention to step down after two years in the role. Siebrand joins at a challenging time for the fascia, which saw sales fall by 1.7% in its 2016 full year results, to €827m and like-for-like sales decline by 1.6% in the same timeframe.