Netherlands: news in review

Date : 20 November 2017

We round up the latest news from the Netherlands as Albert Heijn trials 15 minute delivery and plans to reopen three XL stores thus year. Elsewhere, Jumbo has committed to sustainable dairy, Lidl has opened its largest Dutch store, Aldi introduced weekend promotional campaigns and Jan Linders opened its 60th store.

Albert Heijn offers 15 minute delivery…

Albert Heijn is trialling fifteen minute delivery in and around Strawinskylaan and De Boelelaan in the Netherlands.

Currently, a limited range is available for delivery through the dedicated website, According to the retailer, an extract of the most frequently purchased items are available, while further exploration of the website makes it clear that the emphasis is on food to go.

The trial, which is live for a month, offers delivery is available on weekdays between 11:00 and 15:00. There is a minimum spend of €10 to receive free delivery, while the delivery cost for orders under this threshold is €1.50.

The retailer has experimented with rapid delivery previously, with other recent developments including Rappie, which offers delivery within a two hour window in Rotterdam.

…As it reopens three XL stores this year

In other news, Albert Heijn is reopening three XL stores in Alkmaar, Zaandam and Tilburg. The first of these stores is located in Alkmaar and is reopening on November 29th. New features will include a larger store, Scan & Go, a herb garden and upgraded bakery.

Jumbo commits to sustainable dairy

Elsewhere in the market, Jumbo is making commitments to support sustainable dairy. From 2020, Jumbo will only source pasture-grazed milk for its private label product range. Currently, the majority of the retailer’s fresh dairy products have met certain grazing standards.

Commercial Director, Ed van de Weerd said, ‘As a supermarket, we believe it is important that products are produced with care for people, animals and the environment. This also applies to milk. In the coming years, we will be taking even more steps with our chain partners to make our milk lake more sustainable'.

Lidl opens largest Dutch store

Meanwhile, Lidl has opened its largest store in the Netherlands. The store, which is 1,800 sq. m in size is located in North Amsterdam. The entrance to the store is above ground, although the main part of the store is underground, which shoppers can access via an escalator.

Aldi introduces weekend promotional campaigns

Meanwhile, Aldi has introduced ‘weekend highlights’ promotions from Fridays to Sundays. This is in addition to existing short-term promotions that run on other weekdays, with the latest phase of offers a tactic to drive footfall at other times.

Jan Linders opens 60th store

Elsewhere, Jan Linders has opened its 60th store, following refurbishment. The retailer said, ‘The supermarket is fully equipped to the latest formula of the supermarket chain from the south, with the focus on fresh departments’.