Netherlands: expansion, meal solutions

Date : 24 June 2016

As the Detailresult Group sees its revenues rise, Albert Heijn and Jumbo expand their range of meal solutions and Deen set out to open three new stores, we round up news from the country.

Detailresult Group enjoys rise in revenue and profit in 2015

According to reports in Financieele Dagblad, Detailresult Group has seen its turnover rise to €2.03 bn in 2015, from €1.99 bn in 2014. The retailer’s store base has remained flat in 2015; although 16 Dekamarkt stores have been converted. The turnover growth in 2015 continues a period of expansion for the company, which generated a turnover of €1.94 bn in 2013.

Albert Heijn tests Allerhande boxes in-store

Albert Heijn has begun to make its Allerhande Box available in-store, with the initial launch price for the product being at €10. Shoppers who buy one of the boxes, which provide all the ingredients for a meal for two, will be asked for feedback on their purchase, with the chance to win an additional box.

Jumbo to roll out new store design, focus on prepared food

Distrifood reports that Jumbo is set to roll out a new look and feel for its core estate, taking learnings from its Foodmarkt business into the wider portfolio. The store design will see Jumbo add new, more premium fixtures and expand its pizza offer. The publication reports that Jumbo is set to add a sushi offer in some 200 stores as it looks to compete for shoppers’ demand for prepared meal solutions.

Deen adds three new stores

Regional supermarket chain Deen Supermarkten has announced it is set to open three new stores in Beverwijk, Amsterdam and Harderwijk. Following the expansion Deen will operate 79 stores in the country.