Netherlands: Albert Heijn, Jumbo & Detailresult Group

Date : 27 April 2017

We share the latest developments from Albert Heijn, Jumbo and Detailresult Group, with a focus on convenience, loyalty, health and online.

Albert Heijn’s develops urban convenience concept…

Albert Heijn is reportedly developing a new urban convenience concept in Eindhoven, which is due to open later year. The new store is expected to launch in the fashionable Strijp-S district, with the concept tailored to local demographics, which include one to two person households.

…As it runs restaurant-themed loyalty campaign

Elsewhere, the retailer is running another restaurant-themed loyalty campaign in partnership with IENS. The promotion, which is running from April 18th – May 14th allows Albert Heijn shoppers to save up for a free meal at over 1,000 Dutch restaurants. For every €10 spent in Albert Heijn, shoppers receive an AH restaurant stamp. Once 10 stamps have been collected, shoppers can book online for a free lunch or dinner at participating restaurants. This can be redeemed until late October.

Albert Heijn and IENS have partnered in similar campaigns in recent years, with last year’s campaign resulting in one million restaurant bookings. According to the retailer, this year’s campaign has ‘a new look and feel’, split into 12 different counties, which have 12 participating restaurants in each province.

Linking everyday spending with exciting rewards

Loyalty schemes are increasingly moving towards linking the reward of everyday purchases, with driving excitement. Elsewhere in Europe, Norwegian Airways has just extended its loyalty scheme to allow shoppers to earn points on spend at a range of UK retailers through Norwegian’s online shop. These can be redeemed for free flights and other travel-related goods and services.

…And encourages healthy eating through Facebook Messenger

In other news, following research from Rabobank that highlights that 75% of Dutch people eat too few vegetables, Albert Heijn has launched a new Facebook Messenger service, AH Vegetable Boost. This uses ‘tips, fun facts and recipe inspired movies’.
New products have also been introduced including courgette spaghetti and cauliflower rice as well as vegetable innovation in soups, sauces and curries.

Jumbo extends Jamie Oliver collaboration…

Elsewhere in the market, Jumbo has extended its range of Jumbo & Jamie Oliver ready meals, following the original launch of 30 products in September 2016. An additional 13 additive-free, healthy and sustainably sourced ready meals are now available.

New products offer meat and vegetarian options, including a ‘mighty’ lemon basil burger, ‘wicked’ seasoned chicken wings and ‘epic’ oyster mushroom cabbage wok dish.

…While Detailresult Group invests in online

The parent company of DekaMarkt and Dirk is targeting driving growth in online, seeking to provide its ‘customers with the best shopping site in the Netherlands’.

To do so, the Company is increasing its cooperation with digital agency Snakeware, which will focus on the design, test and implementation of the user interface and online shop.