Lidl: private label developments and the branded opportunity

Date : 14 September 2020

Maxime Delacour

Insight Manager

We looked at Lidl’s latest developments for its private label food products, as well as the potential opportunities for brands at the discounter. Italiamo private label brand is getting stronger Lidl’s Italian delicatessen private label Italiamo is emerging as one of the discounter’s…
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