Digital innovation at Albert Heijn

Harriet Cohen
Senior Retail Analyst

Date : 25 September 2018

We review three of the latest digital innovations at Albert Heijn, focusing on payment innovation, transparency and personalisation.

First checkout-free stores open in Amsterdam

Following a successful pilot, Albert Heijn has opened its first two checkout-free stores in the Amsterdam Medical Centre. Another store is due to launch at Amsterdam’s central station.

The technology will now be rolled out to all 80 Albert Heijn to go convenience stores.

Customers pay at the shelf using a dedicated ‘tap to go’ card or by using an app on their Android phone. Future developments will include iOs and Windows functionality. After ten minutes, the purchase price of items is automatically deducted from the customer's account.

Commenting on the announcement, General Manager Jan-Willem Dockheer said, ‘We want to offer our customers plenty of choice, quality and convenience anytime and anywhere. With ‘tap to go’, we really bring that convenience to the next level. Who waits in line for fun?’

Source: Ahold Delhaize

IGD Retail Analysis subscribers can find out how other convenience stores around the world are going cashless, with innovation from Europe, North America and Asia in our exclusive insight presentation.

Partnership with Refresco on blockchain in orange juice

In other news, Albert Heijn has partnered with Refresco, ‘the world’s largest independent bottler of beverages’ to promote sourcing transparency in private label orange juice.

Customers scan a QR code on packaging to see a video of how the sustainable orange juice reaches the shelf.

Commenting on the initiative, Marit van Egmond, Commercial Director at Albert Heijn said, ‘Transparency in the (supply) chain is becoming increasingly important. We know all the steps that our products in the chain go through to ensure that they are produced with respect for people, animals and the environment. We also want to show these steps to our customers, open and transparent’.

Source: Albert Heijn

IGD Retail Analysis subscribers can learn how blockchain is being used to enhance the food and grocery industry around the world.

Personalised made to order cakes online

Meanwhile, Albert Heijn is now offering personalized made to order cakes via

Source: Albert Heijn

Customers can customise their order by size to feed up to 32 people and personalize it with photos, texts or stickers. The delivery service is available throughout the Netherlands from Monday to Saturday for a €5 fee.

Eleven of the retailer’s most popular pastries and desserts can also be ordered via the same website.

Innovative concepts to visit in Amsterdam, Rotterdam, Eindhoven & Utrecht.

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