Albert Heijn: turnover and store growth

Date : 17 September 2019

We round up the latest news from Ahold Delhaize-owned Albert Heijn as it reports growth in turnover and market share in the Netherlands, expands its store presence in Belgium and launches digital saving.

Increased turnover and market share

CEO Marit van Egmond said AH had a “difficult year” but is seeing revenue and market share growth in the Netherlands. According to van Egmond, this is attributed to the “full focus” that AH has on the customer.

“We convert three stores a week into the Echt Vers formula variant. That goes pretty fast and we see large revenue pluses there. We attract many new customers who also keep buying sustainable. That is a very tasty machine that just keeps on running”, van Egmond added. The retailer will launch a new advertising campaign for the store concept in Q4 2019.

Five to six new store openings

Meanwhile in Belgium, AH has announced it will open a new store in Turnhout as well as several supermarkets around Antwerp before the end of the year. The retailer has also announced it will open a store in Mechelen in 2021 and hopes to double its total store count in Belgium.

All its stores in Belgium will be opened and converted to the Real Fresh concept, which was first tested in Hoofddorp, Netherlands. The concept has already been launched in Kuringen and Rijkevorsel and is currently being implemented in Overpelt.

Digital saving

Meanwhile, AH has introduced a new ‘digital saving’ feature to its mobile application, allowing shoppers to collect and redeem loyalty points. Shoppers will receive their savings stamps via their digital savings card in the AH app, instead of sticking individual stamps on a savings card. The app increases convenience for shoppers and allows them to see how much they have saved instantly.

Albert Heijn
Source: Albert Heijn

AH has introduced the new feature to launch a savings campaign for crystal glasses from Villeroy & Boch Group. The campaign will run from 26 August to 17 November 2019. The range on offer includes glasses for gin and tonic and specialty beer, as well as two limited edition glasses; a long drink glass and a champagne glass. To redeem their savings, shoppers can scan their personal bonus card when purchasing the glasses.

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