Albert Heijn builds online and digital scale

Date : 28 June 2016

Netherlands-based, Ahold-owned Albert Heijn has announced a number of online and digital solutions to better meet shoppers’ needs. We look at how these developments are being rolled out.

Albert Heijn to test one-hour delivery in Amsterdam

Albert Heijn is set to trial one-hour grocery delivery in Amsterdam, using bicycle couriers taking orders from two stores – in Museumplein, which is company owned and operated, and Elandsgracht, which is franchisee-run. One of the benefits of the service is that it will enable the value of sales to go to the store, which will be positive for franchise-owned stores. The trial will last for eight weeks to see whether it is something that shoppers want.

The retailer will charge €5 for the service, which will see self-employed couriers employed by the third party company Tring Tring, take orders picked in-store to shoppers. Shoppers are able to pick from a list of the most popular ones sold in the two stores, which equates to a range of 1,500 products, with orders made through its ‘Appie Now’ app.

Albert Heijn to Go app to target shoppers…

Albert Heijn to Go has announced it will launch an app that will use push notifications to target shoppers when they are near to one of the fascia’s store around mealtimes. The launch will occur once it has been trialled at the retailer’s head office in Zaandam. Commenting on the digital solution, Albert Heijn to Go’s format director, Sipko Dijkstra, said: “When a shopper is in the vicinity of an Albert Heijn To Go, the app will send them some suggestions. In the morning these products will be associated with a breakfast and around midday food for lunch.”

…While Appie evolves for tablets

As part of a separate development, Albert Heijn has released an update for the tablet version of its Appie app. The new version will provide shoppers with recipe inspiration, which comes from its own Allerhande magazine.

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