Ahold: online developments, new tagline

Date : 28 April 2016

As Ahold’s operations in the US and Netherlands reveal evolutions of their online offer, Albert Heijn launches a new tagline and Ahold US appoints a new EVP of merchandising, we round up news from the retailer.

Bol.com CEO: ‘our business model is evolving’

In an interview with Belgium-based newspaper De Tijd, Bol.com’s chief executive, Daniël Ropers, has underlined how the retailer is moving from a traditional business-to-consumer model, to one more akin to China-based Alibaba, by creating a selling platform and fulfilment partner for third-party retailers. Launched in 2011, Bol.com Plaza, which enables third-party companies to sell over the site, has signed up 10,000 partners in the Netherlands and, since its launch in Belgium six months ago, over 800 more. Ropers said that the evolution should help underpin Bol.com’s growth and help it generate total consumer sales of more than €1bn.

Peapod invests in fulfilment centre

In the US, meanwhile, Peapod’s chief technology officer and co-founder, Thomas Parkinson, has been discussing the building of a new c. 38,000 sq. m fulfilment centre and the implementation of software from Manhattan Associates and Dematic Group. Parkinson has explained how the software needed to be able to deal with the delivery of single items as part of orders that, on average, contain between 50 and 55 items.

Albert Heijn’s new tagline: ‘Everybody Appie

Local trade publication Distrifood has revealed that Albert Heijn is set to introduce a new tagline that will run across its various marketing and advertising campaigns. ‘Everybody Appie’ will feature first in a set of four TV adverts, with different people – across employees, customers and suppliers – discussing what makes the retailer special for them.

Ahold US appoints new EVP of merchandising

Ahold US has appointed Andrew Iacobucci to the role of EVP of merchandising. Iacobucci is tasked with leading a merchandising team that supports the retailer’s four divisions and takes over from James McCann, Ahold US’s chief operating officer, who held it on an interim basis. Iacobucci has recently worked at Canada-based Loblaw, with his most recent role being president of its discount division.