Ahold Delhaize: USA & Europe round up

Date : 28 September 2017

We round up the latest news from Ahold Delhaize in the US and Europe where CEO Dick Boer talks about the future, while the retailer innovates in health, CSR, online and health & beauty.

Ahold Delhaize CEO: ‘make the store more exciting’

In a recent interview with Bloomberg, Ahold Delhaize CEO Dick Boer highlighted that supermarkets must be exciting places to visit to compete with Amazon grocery. ‘We have to make the store more exciting. The shopping environment needs to be easier, less complex and more entertaining’, he said.

Prediction that online will account for 15% of grocery shopping by 2025

He also predicted that 15% of all grocery shopping will be done online, although consumers prepare to shop for meat and produce in-store. Ahold USA’s Peapod online service isn’t yet profitable, however.

…As Ahold USA joins Healthy Savings programme

In other news, Ahold USA is joining Healthy Savings, a sponsored programme that provides members with weekly discounts worth over $50 on fresh produce, as well as healthy staple groceries. The service will be available from October in 770 Ahold USA stores, including Stop & Shop New York Metro, Stop & Shop New England, Giant Landover and GIANT/MARTIN’S.

How does the programme work?

The Healthy Savings programme is sponsored by a range of agencies and organizations, including employers, health plans, government bodies and non-profit organisations. Over 200 brands are available as part of the Healthy Savings, while ‘consumers shop for promoted items at participating grocery stores, scan a barcode at checkout and save instantly’.

Ahold USA: ‘many healthy eating choices begin at the supermarket’

Commenting on the development, Marissa Nelson, SVP of responsible retailing and healthy living for Ahold USA said, ‘We know many healthy eating choices begin at the supermarket, and Ahold USA brands are known for offering a wide variety of healthy choices and resources like in-store nutritionists and pharmacists to customers … Partnering with the Healthy Savings program provides meaningful incentives that give loyal shoppers another reason to look to our retail brand stores for better-for-you options at a real value'.

Food Lion sets Guinness World Record…

Elsewhere, Food Lion has set a Guinness World Record, packaging 10,320 bagged lunches in an hour. This formed part of the retailer’s 60th birthday celebration and its commitment to eradicate hunger.

Commenting on the achievement, Food Lion president, Meg Ham said, ‘At Food Lion, we’re honoured to celebrate 60 years of feeding, caring and nourishing our communities … While I’m proud of what our team accomplished by setting this new GUINNESS WORLD RECORDS title, I’m even more excited about the opportunity we have to connect with our neighbours to help fight hunger while drawing attention to an issue facing nearly nine million people in the towns and cities we serve'.

Netherlands: Albert Heijn offers delivery within two hours in Rotterdam

Meanwhile in Europe, Albert Heijn is launching Rappie, a two hour delivery service in Rotterdam, in partnership with SuperBuddy. SuperBuddy is a digital platform, connecting orders and deliveries. Users place their order via Rappie on the Albert Heijn website, while delivery providers complete the shopping in-store and deliver the products to the users. Shoppers can also use the SuperBuddy service to have products delivered from Jumbo and Ekoplaza.

Bol.com opens new fulfilment centre

In other online developments, Bol.com has opened a new fulfilment centre in Waalwijk, southern Netherlands. This stocks around one million different SKUs, around seven million items in total and is central to driving growth in the Netherlands and Belgium. Bol.com will partner with PostNL, with PostNL sorting products from within the fulfilment centre itself, while delivering directly from it too. This helps to reduce delivery times and drive efficiencies.

Huub Vermulen, CEO of Bol.com said, Every day, tens thousands of items are ordered and even hundreds of thousands at the busiest moment. We therefore find it very important that our customers can choose from a wide range of millions of items and that the package can be in-house within a few hours. Thanks to this new fulfilment centre, we can continue to grow and innovate in the future, providing our customers and partners with maximum service’.

 …Etos crosses borders to Belgium, Romania, Greece and the Czech Republic

Elsewhere in Europe, Ahold’s Dutch health and beauty brand Etos is expanding its presence across the wider Ahold Delhaize network. Products will now be stocked in supermarkets in Belgium, Romania, Greece and the Czech Republic. Etos products are already available in America, through Stop & Shop, Giant, Food Lion, Hannaford and Peapod.

Exporting the Etos private label range demonstrates how Ahold Delhaize is looking to share best practice across the business as part of its ‘Better Together’ strategy, while capitalising on the category-specific opportunity.