Ahold Delhaize: online & Europe update

Date : 30 October 2017

We round up the latest news from Ahold Delhaize as its Cheif eCommerce and Innovation Officer exits and Food Lion partners with Instacart. Meanwhile in Europe, Albert Heijn is trialing a new concept in the Netherlands and Delhaize is collaborating with a health advocate on a range of ready meals.

Hanneke Faber joins Unilever

Ahold Delhaize’s Chief eCommerce and Innovation Officer, Hanneke Faber, is to leave the retailer at the end of December as she moves to Unilever. Prior to her current role at Ahold Delhaize, Faber joined the retailer in 2013 as Chef Commercial Officer. At Unilever, Faber will replace Jan Zijderveld, currently President of Europe and Member of Unilever’s Executive Team. Zijderveld's career at Unilever spans 30 years, including CEO-level roles across different geographic regions, as well as Marketing Director and General Manager positions.  

Faber’s successor will become Chief Digital Officer

Recruitment for Faber’s successor is underway and will take the role of Chief Digital Officer, responsible for driving ‘digital transformation and innovation, including loyalty data analytics and personalization, key elements of the Better Together strategy'.

CEO: ‘I want to thank Hanneke for her valuable contribution to Ahold Delhaize’

Commenting on the announcement, CEO Dick Boer said, ‘I want to thank Hanneke for her valuable contribution to Ahold Delhaize and her energy and inspiration in defining and executing our digital and omni-channel growth strategy since 2013. She leaves us well on track to deliver close to €3 billion of online consumer sales in 2017, and nearly €5 billion by 2020'.

New reporting lines from 2018

A press release from Ahold Delhaize also advised that as of January 1 2018, ‘the Brand President of bol.com will report to Wouter Kolk in his capacity as Chief Operating Officer Netherlands and Belgium. This will allow Ahold Delhaize to further leverage the successes and best practices of both bol.com, the number one online retail platform in the Netherlands and Belgium, and ah.nl, the number one online food retailer’.

Food Lion partners with Instacart

Meanwhile, in the US, Food Lion is partnering with Instacart, piloting the ‘Food Lion To-Go’ grocery collection service at a store in Charlotte, North Carolina.

Users can visit www.foodlion.com/togo to try the service, add items to their basket and choose a one hour collection window. Users can then collect the order from a designated parking zone at the store, with staff delivering the order directly to their car. The service is available daily from 10:00 – 20:00.

Commenting on the development, Mitch Hendrix, store manager said, ‘At Food Lion, our goal is to provide access to fresh, quality and affordable groceries, how you want them and when you want them, whether it’s in your store or bringing the store to you digitally’.

Netherlands: Albert Heijn trials new concept in Rotterdam and The Hague

In other news, Albert Heijn is trialling a new store concept in Rotterdam and the Hague as it looks to merge its offline and online services. Among other features, shoppers can buy groceries and also return products they purchased online.

Commenting on the concept to Distrifood, Anoesjka Aspeslagh said, 'The main goal of the pilot is that we want to be an Albert Heijn for customers, whether you shop in-store or at ah.nl'.

Belgium: Delhaize collaborates with Pascale Naessens on ready meals

Meanwhile in Belgium Delhaize is partnering with health advocate Pascale Naessens who has developed four exclusive prepared dishes for the retailer.

The new range of dishes, which are free from refined sugars, preservatives and additives and includes:

  • Chicken fillet, pumpkin, cauliflower rice and tomato salsa
  • Ragù with zucchini spaghetti
  • Soba, zucchini, carrot and broccoli noodles with hazelnut and soy sauce
  • Leek, white cabbage, spinach with feta-turmeric sauce and cashew nuts

                                                                                                          Image source: Delhaize

A press release from the retailer stated that ‘healthy and balanced meals, which are rich in vegetables and prepare quickly, are gaining popularity among Belgian consumers’. Delhaize already works with nine celebrated chefs, including Yves Mattagne, and Peter Goossens.

Commenting on the partnership, Pascale Naessens said, ‘Not only do I trust Delhaize for my daily errands, but we also have many values in common. We encourage people to adopt healthier eating and living habits and only work with quality products. The goal is to indulge in eating, discover new flavours and break the routine’.

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